News Briefs for July 25, 2014July 25, 2014
•Brown-Forman’s El Jimador has made its foray into the flavored Tequila segment with the launch of two new expressions. Rolling out this week, El Jimador Mango Mango and Mexican Lime will be available at chain liquor and grocery stores throughout California, Florida, Georgia, Illinois, Maryland, Oregon, Tennessee, Texas and Washington. Both are priced at $19.99 a 750-ml. Mango Mango and Mexican Lime join El Jimador’s existing Blanco, Reposado and Añejo offerings.
•Importer and marketer TGIC Global Fine Wine Company is set to launch Black Ink, a new California red blend, across the U.S. Slated to debut this fall, Black Ink is priced at $9.99 a 750-ml. and intended to over-deliver on quality, according to the company. Black Ink marks the third California brand for TGIC, which also handles The Seducer and Guarachi Family Wines labels, as well as a variety of Argentine, Chilean, Italian and Spanish wines.
•Barrio Spirits has launched a new super-premium rum, Copacabana 1940, in the New York market. Inspired by 1940s New York—the era that gave rise to the iconic Copacabana nightclub—the new entry is a seven-year-old Añejo that retails at $34.99. Made in Herrera, Panama’s Las Cabras distillery, Copacabana 1940 is aged in white oak and bottled at 80 proof. Celebrity chef Alex Garcia and restaurateur Spencer Rothschild are the partners behind Barrio Spirits.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.