News Briefs for September 4, 2014
September 4, 2014•Destilería Serrallés, Inc. has refreshed the packaging for its flagship Don Q rum brand in addition to embarking on a new multimillion-dollar media campaign. Rolling out nationally this month, the new packaging draws on the company’s 149-year history with a retro look and classic graphics. It’s supported by a campaign that features TV, billboard, print and on- and off-premise integrations across social media.
•The Pennsylvania Liquor Control Board (PLCB) has reported a revenue rise of 3.2%, to $2.24 billion, for the 12 months through June, the group’s 2013/14 fiscal year. Net income declined, from $128.4 million in 2012/13 to $123.7 million in 2013/14, but the PLCB attributed the gap to an $8.9 million credit received from the state’s Office of Administration during fiscal 2013-14. On an adjusted basis, the PLCB’s net income rose by 3.5% on the year prior.
•TGIC Global Fine Wine Company has partnered with Los Olivos, California-based Tensley Wines to introduce Tenshən, a new red blend. Crafted by Tensley Wines owner Joey Tensley and TGIC founder Alex Guarachi, Tenshen features a mix of red Rhône varietals from the Santa Barbara County AVA and is set to roll out this fall, priced at $25 a 750-ml. Tenshən marks the fourth California entry in the TGIC portfolio, joining the Guarachi Family Wines, Black Ink and The Seducer brands. Other wineries within the group’s stable include Argentina’s Bodega Norton, Kaiken, Pascual Toso, Perdriel and Che Gaucho; Chile’s Santa Ema and Montes; Italy’s Nobilissima; and Spain’s Castillo de Monseran.
•Beverage alcohol delivery service Drizly has entered the Washington D.C. market. Accessed via a free smartphone app, Drizly allows consumers to order wine, spirits and beer for delivery within a 20-40 minute window. The service is currently available throughout select Washington D.C. neighborhoods, including the Capitol Hill, Chinatown, Columbia Heights, Dupont Circle, Georgetown, Logan Circle, Mt.Vernon Square and Woodley Park areas, among others. Additional neighborhoods are set to be added. Washington D.C. marks Drizly’s sixth major metro expansion, following its launches in Boston, Chicago, Denver, New York and Los Angeles.
•Italy’s Peroni Nastro Azzurro is launching a new two-year marketing campaign called “Storie di Stile” that will shine a spotlight on notable Italians and their contributions to style and culture in the U.S. The brand collaborated with artist and photographer Alexo Wandeal to feature New York’s successful Italian artists in a photography exhibit titled “Italiany,” which debuts in New York before traveling to other U.S. cities such as Miami and Los Angeles. Storie di Stile will continue to highlight collaborations through events and partnerships over the next two years. Peroni Nastro Azzurro is part of MillerCoors’ Tenth and Blake craft and import division.
Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.Tagged : Black Ink, Bodega Norton, Castillo de Monseran, Che Gaucho, Destilería Serrallés, Don Q, Drizly, Guarachi Family Wines, Inc., Kaiken, MillerCoors, Montes, Noblissima, Pascual Toso, Pennsylvania Liquor Control Board, Perdriel, Peroni Nastro Azzurro, Santa Ema, Tenshən, Tensley Wines, Tenth and Blake, TGIC Global Fine Wine Company, The Seducer
