Stoli Debuts New Nationwide CampaignSeptember 8, 2014
Stoli Group USA has launched a fresh U.S. ad campaign for Stolichnaya under the tagline “THE Vodka.” Produced by The Martin Agency, the new initiative puts the emphasis on Stoli’s heritage and authenticity, as well as the brand’s iconic bottle, according to Stoli Group USA CMO Lori Tieszen. Stoli’s THE Vodka campaign includes TV, digital, print and out-of-home components, and is set to run through 2015 across key metro markets, including New York, Los Angeles, Miami, Chicago and Boston, among others.
“THE Vodka” marks the first major advertising effort by Stoli Group USA since SPI’s formation of the U.S. offshoot in January. Stoli sold roughly 1.5 million cases in the U.S. last year, down from a high-water mark of 2.2 million cases in 2007, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.