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Diageo Cuts Ribbon On New Guinness Brewhouse

September 11, 2014

Diageo has opened a new €169 million ($218m) brewhouse at its Guinness production center, the St. James’s Gate Brewery, in Dublin. The roughly 107,700-square-foot facility, known as Brewhouse No. 4, will allow Diageo to consolidate its global brewing operations and, according to Diageo CEO Ivan Menezes, support export market growth.

Diageo first announced plans to add the new brewhouse to St. James’s Gate in 2011. With the addition, the brewery currently produces around 35% of Diageo’s global beer output annually. Guinness’s global volume fell 5% on an organic basis in Diageo’s fiscal year through June, including a 6% decline in North America. According to Impact Databank, the brand’s global annual volume is now at 9.2 million hectoliters (7.8 million barrels).

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