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Wild Turkey Returns Popular Forgiven Whiskey, Debuts New Ads

September 16, 2014

Campari America is bringing back its Bourbon/rye hybrid Wild Turkey Forgiven due to popular demand. Originally released last year as a “happy accident” limited edition that resulted from an unintentional mixing of rye and Bourbon whiskies, Forgiven exceeded expectations in its debut, and is now returning in the same blend of 78% 6-year-old Bourbon and 22% 4-year-old rye whiskey, bottled at 91 proof and retailing at $50 a bottle.

Meanwhile, Wild Turkey is rolling out two new television ads behind its core brand featuring master distiller Jimmy Russell, who recently celebrated his 60th anniversary with the company. The two new spots, titled “Imperfect” and “Neighbors” respectively, mark the first time Russell has been part of a Wild Turkey TV campaign. The ads began running yesterday on ESPN.

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