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News Briefs for September 23, 2014

September 23, 2014

•Private label winemaker Truett-Hurst is partnering with Kroger to launch California Winecraft—a new wine-based ready-to-drink range—this spring. 
Packaged in a single-serve can format, the lineup will initially feature four offerings, including Mataro’s Punch (red wine and fruit juice), Sonoma Brew (red wine and cola), NorCal Squeeze (Sauvignon Blanc, lemon and lime) and Chateau Vanille (Chardonnay and vanilla). The full range will be available exclusively across Kroger’s family of stores, which spans more than 2,600 locations across 34 states and Washington, D.C., and includes the Kroger, Ralphs, Fred Meyer and Harris Teeter retail brands, among others.

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