Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for September 30, 2014

September 30, 2014

•Atlanta’s SweetWater Brewing has sold a minority stake to private equity firm TSG Consumer Partners. Details of the deal, which SweetWater founder Freddy Bensch says will bring “long-term value” to the brewery, were not disclosed. The transaction comes as several other U.S. craft players have announced private equity partnerships, including New York’s Southern Tier, which sold partial ownership to Ulysses Management, and Utah’s Uinta Brewing, which sold a portion of its business to The Riverside Company earlier this month. TSG, meanwhile, recently teamed up with Cyprus-based brewer Oasis Beverages to purchase Pabst Brewing from Metropoulos & Co. for an undisclosed sum.

•Vermont’s Woodchuck Hard Cider has debuted Out on a Limb, a new rotating six-pack. Available year-round, Out on a Limb will feature a different cider style every 45 to 60 days, priced at $10.99 a bottled six-pack. The new offering is set to make its debut with Woodchuck Chocolate Raspberry, which is infused with cacao nibs and raspberries. Concurrently, Woodchuck has also released a limited edition Private Reserve Pumpkin Cider. Intended to offer what the company calls a “naked pumpkin profile” with no additional spices, Private Reserve Pumpkin Cider will be available through November and also priced at $10.99. The second-largest cider brand in the U.S., Woodchuck was up 10.7% last year to 2.8 million cases, according to Impact Databank.


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