News Briefs for October 1, 2014October 1, 2014
•New York City retailer The Park Avenue Liquor Shop is planning to expand into a new store location at 39th Street and Madison Avenue, just up the street from its current location. The retailer, which is celebrating its 80th anniversary this year, is in the process of developing the new site, which will have 3,600 square feet of selling space and a 5,000-square-foot cellar. It’s expected to be open by next February. Park Avenue Liquor Shop is led by 1990 Market Watch Leader Michael Goldstein, who has been involved in the business since 1965.
•MillerCoors’ Miller Lite is getting a makeover in the U.S. with a full return to its original 1970s look, following a positive response to the brand’s limited release of 1970s-style can packaging last December. Starting this fall, Miller Lite will be utilizing the retro design, as well as its original “A Fine Pilsner Beer” tagline, across all packaging formats and marketing materials. According to Miller Lite senior marketing director Ryan Reis, the revamp puts a focus on the the brand’s history and authenticity. Miller Lite was down 5.9% to 13.7 million cases in the U.S. last year, according to Impact Databank.
•Lucas Bols USA is launching a new tiki-themed holiday gift pack for its Galliano liqueur, which will hit shelves this month. The Galliano gift set, which retails at $19.99, includes a 375-ml. bottle of the Italian liqueur, a custom ceramic “Kon Tiki” mug and seasonal tiki recipes. The Kon Tiki mug is a reproduction of a mug style introduced in the 1940s, which surged in popularity during the tiki bar craze of the 1960s and 70s.
•New York-based Fattoria di Limone has partnered with Kymar Farm Distillery of Charlotteville, New York on a new production pact. Under the agreement, Kymar is now distilling, blending and bottling Fattoria’s Limoncello Original Liqueur at its new 37,000-square-foot production facility, alongside its own locally-sourced products. Looking ahead, Fattoria—which launched its original limoncello in New York, Connecticut and New Jersey this past summer—plans to extend its line with a new premium limoncello featuring Meyer lemons, as well as a caramel cream liqueur.
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