Wine Spectator: Harvey Posert Jr., the Man Behind Robert Mondavi’s Message, Dies at 84

Harvey Posert Jr., a career professional in public relations who was one of the leading figures behind the scenes in California wine’s success over the past 40 years, died early on October 3 at St. Helena Hospital from complications related to cancer. He was 84. Posert was perhaps best-known as the man who helped Robert Mondavi become America’s wine ambassador, promoting the virtues of not just Mondavi wines, but all California wines.

Next to the quality of his wines, Robert Mondavi credited Posert as the major component of his success. In 1980 Mondavi decided he needed a professional public relations expert to help him navigate a growing media thicket and promote his vision for fine wine. He chose Posert, then PR director for California’s Wine Institute, creating an enduring relationship built on the strengths of both individuals—Mondavi’s passion for wine and Posert’s expertise at communicating that passion. Wine Spectator has the full story.

Tagged : Robert Mondavi, Robert Mondavi Winery, wine, Wine Spectator

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