News Briefs for October 23, 2014October 23, 2014
•Beverage alcohol delivery provider Drizly has added Indianapolis to its territory, partnering with local retail chain Big Red Liquors. The partnership will allow consumers in the Broad Ripple, Brownsburg, Downtown, Fishers, Fletcher Place, Fountain Square, Geist, Irvington and Meridian-Kessler neighborhoods to access delivery from Big Red through Drizly’s free smartphone app and website. Indianapolis marks Drizly’s eighth major metropolitan launch market, joining Austin, Boston, Chicago, Denver, Los Angeles, New York and Washington, D.C.
•Hennessy Cognac has partnered with British art director and designer Peter Saville to release the latest iteration in its limited edition VSOP Privilege Collector’s series. Rolling out November 24, the new edition, Genome, is designed in Saville’s signature color-coded style, playing off of the genome of the grape with a DNA-inspired motif across its matte gold bottle. Genome marks the fifth installment in the Hennessy VSOP Privilege series, which is typically priced between $50-$60 a 750-ml. bottle.
•Delicato Family Vineyards has extended its Gnarly Head brand with a new limited edition wine, Authentic Black. A Petite Sirah-based blend from Lodi, California, Gnarly Head Authentic Black is currently available in limited quantities, priced at $11.99 a 750-ml. The entry marks the third release in the brand’s Gnarly Head Authentic Collection series, which also features the Zinfandel-based Authentic Red and white blend Authentic White. Along with the Authentic Collection, Gnarly Head’s stable includes its Old Vine Zinfandel, Cabernet Sauvignon, Merlot, Pinot Noir, Pinot Grigio and Chardonnay labels.
•The Bacardi-owned Martini vermouth and Italian sparkling wine brand has unveiled a new multi-million-euro global campaign, running under the tagline “Begin Desire.” Designed to target 25- to 34-year-olds, the Begin Desire platform will make its debut with a film directed by RSA Films’ Jake Scott, which is set to begin running in Italy on October 26 and will expand across Europe by November. Additionally, the campaign will include outdoor, social media, digital and television components. In the U.S., Martini’s sparkling wine lineup was down 7.7% to roughly 500,000 cases last year, according to Impact Databank.
•Sonoma, California-based The Other Guys (TOG) has officially launched Gehricke, a new small-lot wine range. The brand’s inaugural release is its Gehricke 2012 Los Carneros Pinot Noir label, which is currently available on- and off-premise across regional markets, priced at $40 a bottle. Gehricke joins the Leese-Fitch, Plungerhead, Moobuzz, The White Knight, Pennywise and Hey Mambo brands in TOG’s existing wine portfolio, which sells roughly 360,000 cases in the U.S.
•Republic National Distributing Company has promoted 17-year industry veteran Stacy Gabel to vice president, sales for RNDC-Ohio, effective January 1, following the retirement of RNDC-Ohio president Ed Nemo. Gabel will be the first female sales executive to lead a state-level RNDC unit. Most recently, Gabel was Alliance Division manager for RNDC-Ohio, overseeing Bacardi, Brown-Forman and Rémy Cointreau brands. In her new role she will report directly to RNDC region president control states Joe Gigliotti.
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