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Minibar, An Alcohol Home Delivery Service, Expands Into Chicago And San Francisco

October 24, 2014

New York-based alcohol beverage home delivery service Minibar is expanding to Chicago and San Francisco. The company, which recently raised $1.8 million in financing from a group that included three major venture capital funds, prominent among them Winklevoss Capital, is guaranteeing one-hour delivery with no service charge. Its retail partners in Chicago are Un-Cork It and Milk & More and in San Francisco the partners include the Jug Shop, SF Room Service and Willows Market, the last based in Menlo Park where it is anchoring service throughout the Silicon Valley.

Minibar, the subject of a recent New Yorker magazine profile, launched in Manhattan in February and has since expanded to New York’s other boroughs along with such suburbs as Westchester County and the Hamptons on Long Island. Lindsey Andrews, the co-founder and co-owner along with partner Lara Crystal, says the company “has a roadmap for expansion to more cities” beyond Chicago and San Francisco, but declined specifics. Minibar will face heavy competition in a market like Chicago, where rivals Drinkfly, Drizly and Qwiker Liquor (rebranded recently to Ultra) are already operating. All Minibar orders are accepted at the company’s web site or via app; there is no toll-free phone ordering.

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