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News Briefs for October 28, 2014

October 28, 2014

•M.S. Walker has launched Grand Macnish Scotch’s Black Edition label in the U.S. market. Made with a blend of hand-selected whiskies, Grand Macnish Black Edition is extra-aged in double charred Bourbon casks and said to offer a “bolder and darker” taste profile. The new addition is currently available, priced at $29.99 a 750-ml. Black Edition joins Grand Macnish’s 12 Year Dual-Cask, 15 Year Sherry-Cask and 150th Heritage Blend labels in M.S. Walker’s existing import portfolio. Established in 1863, Grand Macnish is one of the oldest blended Scotch brands on the market, according to M.S. Walker.

•Ste. Michelle Wine Estates’ 14 Hands Winery has become the official partner of the Breeders’ Cup World Championships and sponsor of the $2 million 14 Hands Breeders’ Cup Juvenile Fillies at this year’s championships. The international thoroughbred racing event, which consists of 13 races and takes place this Friday and Saturday at Santa Anita Park in Arcadia, California, will be televised on NBC and NBCSN. 14 Hands will collaborate with the Breeders’ Cup to develop media and entertainment programs to support the event at the local and national level and will be served at sanctioned events at Santa Anita Park and surrounding areas. 14 Hands, an Impact “Hot Brand,” grew 34% last year to reach 1.44 million nine-liter cases in the U.S.

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