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Daily Archive: October 30, 2014

Diageo Debuts New Global Campaign Touting Johnnie Walker’s Upscale Tiers

Diageo is backing its Johnnie Walker Scotch whisky brand with an ambitious new global advertising campaign focused on four of the brand’s upscale expressions. Continue reading →

Posted in News on October 30, 2014

After Nordic Recall, Sazerac Seeks To Calm Concerns Over Fireball Formula

Fireball may be the hottest spirits brand in the U.S. market, but it’s been pulled from shelves in several European countries due to ingredient concerns. Continue reading →

Posted in News on October 30, 2014

News Briefs for October 30, 2014

•Sweden’s Purity Vodka and The Absolut Company have settled their ongoing trademark and marketing court cases in the U.S. and Sweden. Continue reading →

Posted in News on October 30, 2014

Craft Brewing and Distilling News for October 30, 2014

•Boston-based Harpoon Brewery has promoted company veteran Charlie Storey from senior vice president of marketing to president. Continue reading →

Posted in News on October 30, 2014