Craft Brewing and Distilling News for October 30, 2014October 30, 2014
•Boston-based Harpoon Brewery has promoted company veteran Charlie Storey from senior vice president of marketing to president. In his new role, Storey, who joined Harpoon in 1996, will continue to oversee marketing, retail and festival enterprises and have general management responsibilities for the Harpoon Distributing Company. He’ll also assist Harpoon co-founder and CEO Dan Kenary on strategy and business development. Meanwhile, Harpoon brand manager Chris Bonacci, who has been with the brewer since 2002, will assume the post of assistant vice president of marketing at the company.
•Hood River, Oregon’s Full Sail Brewing Co. is celebrating its 27th anniversary with the launch of 27 Wheatwine Ale. The anniversary offering is brewed like a barleywine, but instead of barley malt, is made with 100% wheat malt, resulting in notes of apricot, spice, citrus and caramel. 27 Wheatwine Ale marks the latest entry in Full Sail’s limited edition Brewmaster Reserve series, joining previous releases like Bourbon Barrel Aged Imperial Stout and Fresh Hop Pale Ale. Full Sail’s Brewmaster Reserve beers are available on draft and in 22-ounce bottles at select on- and off-premise accounts. The brewery’s current distribution footprint spans 31 states.
•Rochester, New York-based Black Button Distilling has partnered with distributor Blue Print Brands to launch its craft spirits portfolio in New York City. Black Button’s current lineup includes Citrus Forward gin, Apple Pie moonshine and Wheat vodka, as well as a soon-to-be-released Black Button Bourbon label, set to roll out next year. Along with New York City, Black Button’s offerings are also available via a special order program across Pennsylvania. Black Button, which began operating this past January, says it’s also negotiating distribution deals in 10 additional states.
•Charlottesville, Virginia’s Starr Hill Brewery is introducing the sixth and final craft beer from its limited-release All Access series, Shakedown. The Imperial Chocolate Cherry Stout features aromas of bittersweet chocolate, cocoa sweetness and tartness from the cherries, the company says. It will be available on draft and in 22-ounce bottles for a limited time throughout the brewery’s distribution network, which includes Virginia, Delaware, Georgia, Maryland, New Jersey, North Carolina, Pennsylvania, Tennessee and Washington, D.C. Shakedown follows Sabbath Black India Pale Ale in the All Access series.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.