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News Briefs for October 30, 2014

October 30, 2014

•Sweden’s Purity Vodka and The Absolut Company have settled their ongoing trademark and marketing court cases in the U.S. and Sweden. The dispute had been over the use of the trademark Purity Vodka and its validity in both countries in addition to the use of the descriptive word “purity,” to imply a pure quality in marketing by Absolut. Both parties say they are content with the settlement, which allows them to now freely use the word “purity” to express quality in marketing, and have withdrawn their claims. Purity Vodka, produced at Ellinge Castle in southern Sweden, retails at $39.99 a 750-ml. and is currently available across 16 states.

•Cachaça brand Cuca Fresca has partnered with rapper Snoop Dogg, who has become a shareholder and brand ambassador for the company. Upcoming brand activities will include a new national campaign, titled “Drink Different,” led by the rap artist. Founded in 2006, the Cuca Fresca line includes Prata (Silver) and Oro (Gold) cachaças, retailing at $19.99 and $23.99 respectively, as well as a ready-to-drink Cuca Caipirinha ($12.99), which rolled out this past spring.

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