News Briefs for November 7, 2014November 7, 2014
•Diageo has officially unveiled a new flavored extension to its Crown Royal Canadian whisky brand, Regal Apple. The new offering is a blend of Crown Royal whiskies infused with natural apple flavors from Regal Gala apples and retails at $24.99 a 750-ml. The 70-proof product is launching nationwide, backed by a full marketing mix including television, print and online advertising, with a Regal Apple commercial set to air nationally on TV and social media beginning November 17. Regal Apple joins 2012 entry Maple Finished in the Crown Royal flavor portfolio. The top Canadian whisky both in the U.S. and globally, Crown Royal’s U.S. depletions advanced 0.5% to 4.25 million cases last year, according to Impact Databank.
•MillerCoors saw net sales increase 0.9% to $2.1 billion in the third quarter of 2014, as underlying net income rose 3.5% to $377 million. MillerCoors CEO Tom Long said “above premium” brands like Redd’s, Smith & Forge, Leinenkugel’s and Blue Moon drove profit growth, with company-wide net revenue per barrel up 2.5%. The group’s core premium light beers—Coors Light and Miller Lite—continued to struggle, however, with their respective sales to retailers down mid-single digits and low-single digits for the quarter. Overall, MillerCoors’ sales to retailers fell 3.7% during the period, while sales to wholesalers slipped 1.7%.
•Beverage alcohol delivery provider Drizly has added Seattle to its territory. Consumers in the Downtown, Belltown, South Lake Union, Madrona, Capitol Hill, Madison Park, Queen Anne, Magnolia, Ballard, Fremont, Green Lake, Wedgewood, Northgate, Broadview and University District neighborhoods will be able to access drinks delivery through Drizly’s free smartphone app and website. Seattle marks Drizly’s ninth major metropolitan launch market, joining Austin, Boston, Chicago, Denver, Los Angeles, New York, Indianapolis and Washington, D.C.
•Niche Import Co. is introducing a new Black Currant Rosé entry from Possmann Pure Cider. Made from apples sourced from 800 farmers in the Hessen region of Germany, Possmann Rosé cider includes a splash of black currant and finishes dry, according to the company. The new offering is 5% abv and retails at a suggested $8.99 a four-pack. Niche Import Co. is based in Cedar Knoll, New Jersey, and has been importing Possmann apple wines for about a decade. Earlier this year, it added the Possmann Pure Cider brand to its portfolio.
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