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Craft Brewing and Distilling News for November 10, 2014

November 10, 2014

•Lakewood, New York’s Southern Tier Brewing Company has appointed Brendan Smith as vice president of sales and marketing, effective immediately. Smith joins the craft brewery from his role as senior vice president and chief marketing officer of Smithfield Foods and prior to that served 17 years in sales and marketing at Anheuser-Busch. In September, Southern Tier sold a portion of its business to investment firm Ulysses Management and appointed former Pabst COO John Coleman as CEO. It has also recently launched the DeMunck’s Hard Cider brand and is opening a sister craft distillery in 2015. Southern Tier expects sales to rise 40% this year, to more than 100,000 barrels.

•Oregon-based Deschutes Brewery has unveiled a trio of new expressions set to launch this winter. Rolling out in December, Hop Henge Experimental IPA is the latest entry in Deschutes’ Bond Street Series, made with Millennium, Cascade, Centennial and Chinook hops. Hop Henge will be available in 22-ounce bottles and on draft through April. Concurrently, Deschutes will debut Red Chair Northwest Pale Ale, a 6.7%-abv seasonal made with seven different European and domestic malts, which will also be available through April, in 12-ounce bottles and on draft. Lastly, Jubel 2015—the latest iteration of the brewer’s seasonal “Super Jubel” series, which was last bottled in 2010—will debut in February. Billed as a more highly-concentrated, 11%-abv version of Deschutes’ Jubelale, Jubel 2015 will be available in limited quantities in 12-ounce bottles and on draft.

 

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