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News Briefs for November 11, 2014

November 11, 2014

•Private label winemaker Truett-Hurst has reported a net sales rise of 20% to $6.5 million for its first quarter of fiscal 2015, ended September 30. Growth was driven in part by Truett-Hurst’s direct-to-consumer channel, which was up 14% to $1.1 million, bolstered by wine club and tasting room sales and targeted promotions. Internet sales, meanwhile, rose 194% to $1.3 million, and the group’s wholesale channel posted a 3% gain to $4.1 million. Concurrently, Truett-Hurst president and CEO Phillip L. Hurst announced that the company has forged a new partnership with Target Corp., which is set to introduce at least eight Truett-Hurst products across 1,300 of its retail locations. In addition to Target, Truett-Hurst has existing private label partnerships with retailers such as Kroger, Total Wine & More and Safeway.

•Equality Vodka, a new brand aimed at the LGBT community, is launching in Texas this month through Glazer’s. An 80-proof entry retailing at $30 a bottle, Equality is distilled and bottled in New York, and plans to expand beyond the Texas market looking ahead. For its first two years, Equality has pledged to donate a portion of sales to the Lambda Legal Defense Fund, focused on LGBT causes.


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