Third-Quarter Boosts Campari’s U.S. Sales To A Slight Gain For First Nine Months Of 2014November 12, 2014
A third quarter recovery pushed Gruppo Campari’s U.S. sales into positive territory through the first nine months of 2014. Following a 3.6% organic sales decline in the first half of the year, solid third-quarter growth propelled Campari’s U.S. sales to an overall 0.4% gain for the first three quarters of the year. Shipments of both Skyy and Wild Turkey enjoyed solid progress that began to realign both brands with their positive depletion trends. Meanwhile, Aperol, Espolòn and Carolans enjoyed strong growth in the U.S., which accounts for 20% of Campari’s business, making it the company’s second-largest market behind Italy.
Sales in Italy (which comprises roughly 27% of Campari’s business) were up by nearly 8%, due to a combination of organic growth and the acquisition of Gruppo Averna. Campari also achieved organic growth across the rest of Europe, as well as in key markets like Brazil and Australia and emerging markets such as South Africa and Nigeria. Total group sales for the nine-month period rose by 0.8% to €1.06 billion ($1.32b), driven by 3.1% organic growth that was partially offset by a -5.1% exchange rate effect. Campari also experienced a +2.8% perimeter effect, due to the impact of acquisitions and new distribution pacts.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.