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News Briefs for November 21, 2014

November 21, 2014

•Pernod Ricard’s The Glenlivet single malt Scotch has unveiled a new global campaign titled “It All Comes Back To The Original.” Rolling out worldwide this month, the initiative puts the emphasis on The Glenlivet’s originality, quality and heritage, and features television, digital, print and out-of-home components. According to Pernod, the push is targeted toward male consumers across “emerging, developing and mature malt markets.” The Glenlivet—the U.S. market’s largest single malt Scotch brand—rose 6.6% to 385,000 cases last year, according to Impact Databank.

•Classic Imports, a subsidiary of Massachusetts-based wine and spirits distributor Martignetti Companies, has been appointed U.S. importer for Daniel Bouju Cognac. The brand, which is produced from a traditional Charente still and double distilled, includes Fines Saveurs, Sélection Spéciale, VSOP, Empereur XO, Très Vieux, Brut de Fût and Royal offerings, ranging in price from $63 to $350 a bottle. Classic Imports’ other spirits labels include Gordon & MacPhail, Benromach, Brenne French Single Estate Malt Whisky and Domaine de Jouanda Armagnac.

•Giffard and Bigallet Liqueurs has expanded its distribution reach to three new states through importer Back Bar Project LLC. The company’s portfolio of French liqueurs is now available in Tennessee through Lipman Brothers, Kentucky through River City Distributing and Indiana through Crossroad Vintners, bringing its distribution network to 28 states. Back Bar Project launched the line of 17 products to the U.S. market in 2012. Its top-selling Giffard and Bigallet offerings include Giffard Crème de Pamplemousse Rose, Bigallet China-China Amer, Giffard Abricot du Roussillon and Giffard Banane du Brésil and specialty items like Giffard Crème de Violette, which range from $24.99 to $34.99.

•Robert Mondavi Private Selection has appointed Chris Millard as its new director of winemaking, replacing the departed Rick Boyer. Millard is a veteran of Napa’s Sterling Vineyards—where he served from 2000-2008—and, most recently, Newton Vineyard. His first job in the industry was with the Central Coast’s Bernardus Winery. In his new role, Millard will return to the Central Coast to lead winemaking at Private Selection—part of the Constellation portfolio. Private Selection declined by 3.7% to 1.8 million cases in the U.S. market last year, according to Impact Databank.

•Bacard’s Cuban-style beer Hatuey is making its entry into the metro New York market through a partnership with Oak Beverages Inc. Previously only available in South Florida, the premium ale is now looking to expand throughout the East Coast. The move is part of the brand’s centennial celebration. In 2011, Bacardi relaunched Hatuey in South Florida on-premise following a reformulation using small-batch, micro-brew techniques. First produced in Cuba in 1929, the original Hatuey rose to become Cuba’s leading beer brand by the late 1950s, reaching 12 million cases in 1959, according to Bacardi.

•Dulce Vida Spirits’ Dulce Vida Organic Tequila brand has released a new limited-edition Extra Añejo. Created to commemorate Dulce Vida’s fifth anniversary, the 100-proof expression is made with 100% agave, distilled in Guadalajara, Mexico, and rested for five years in American oak barrels sourced from the Napa Valley. Dulce Vida Extra Añejo is currently available nationwide, priced at $169 a bottle. Headquartered in Austin, Texas, Dulce Vida’s Organic Tequila lineup also includes core Blanco, Reposado and Añejo entries, as well as limited edition and specialty Lone Star II, Select Barrel and Rocky Mountain expressions.


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