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Merchants Of Beverage, An Online Spirits And Wine Gift Service, Expands To 10 States

November 26, 2014

San Francisco-based Merchants of Beverage, an online gifting service for spirits and wine that launched in August, has now expanded to 10 states, with spirits comprising nearly two-thirds of sales thus far, according to president Jeffrey Meisel.

The service invites gift-givers to use a credit card to fund their gift level and then sends an email to the recipient, notifying them of the gift amount and asking them to choose their present from the web site. A $150 package, for instance, pairs a NV Chartogne-Chaillet Cuvée St. Anne Champagne with a 2012 Scribe Pinot Noir from Sonoma along with three 200-ml. bottles of Koval craft whiskey made in Chicago. Shoppers have shown particularly keen interest in the service’s most expensive package, which pairs a 750-ml. bottle of Krug 2000 Champagne with two Zalto crystal flutes for $375. The average customer price point is $150, Meisel says, although this week the company began offering a $50 gift package.

Meisel, formerly consulting wine director at online shopping service Gilt, hopes to expand Merchant of Beverages’ reach to 20 additional states by March, including Florida, Texas and Massachusetts. For now, most fulfillment is through a retail partner, Bitters + Bottles, in South San Francisco.

 

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