News Briefs for December 3, 2014December 3, 2014
•Pernod Ricard has lined up a new global campaign behind its Jacob’s Creek wine brand featuring tennis star Novak Djokovic. Set to debut next month ahead of the Australian Open tennis tournament, the push is part of the Aussie wine brand’s heritage-focused “Made By” campaign and will include a series of short films in which Djokovic explores his Serbian background and formative experiences. In Pernod’s fiscal year ended in June, Jacob’s Creek’s global volume fell 6% to 6.2 million nine-liter cases.
•Austin, Texas-based Deep Eddy vodka has added a new lemon-infused expression to its flavored lineup. Rolling out in January, Deep Eddy Lemon is billed as a handcrafted, small-batch vodka made with natural flavors and lemon juice. The new offering will be available in 50-ml., 375-ml., 750-ml., 1-liter and 1.75-liter bottles nationwide, retailing at around $18.99 a 750-ml. Deep Eddy Lemon marks the brand’s fourth flavor extension, joining its existing Sweet Tea, Ruby Red and Cranberry expressions, as well as the core offering. In the 12 months though May, Deep Eddy hit the 250,000-case-mark on 300% growth.
•Col Solare, the partnership between Chateau Ste. Michelle and Italy’s Marchesi Antinori, has released the first Red Mountain-designated vintage of its flagship wine. The 2011 Col Solare Red Blend ($75) is a limited-production bottling of 2,500 cases available at select restaurants and retailers, online, and at Col Solare’s Red Mountain winery and the Col Solare Bottega at Chateau Ste. Michelle. Since establishing its estate vineyard and winery on Red Mountain in 2006, Col Solare has been working toward its current designation, which requires wines to be at least 85% sourced from Red Mountain. The 2011 vintage is made from 87% estate vineyard and 89% Red Mountain fruit for the final blend.
•New York-based Domaine Select Wine Estates will add Lucano 1894 products to its Classic & Vintage artisanal spirits division beginning January 1. A fourth-generation spirits company based in Southern Italy, Lucano is known for its namesake Amaro, made from more than 30 herbs, such as wormwood, angelica and elderberry. In addition to Amaro, the company also produces Caffe Lucano, Limoncello Lucano and Sambuca Lucano offerings. The line will be available nationwide in early 2015.
•Napa Valley-based Copper Cane Wines & Provisions has named Pat Kane national sales director. Kane was previously vice president-general manager, Heritage Division, for Alliance Beverage Distributing in Arizona, focused on premium and luxury wine, spirits and craft beer. He’s also held various positions with Constellation, Vincor, R.H. Phillips Winery and Diageo. Copper Cane is the new company owned and operated by Joseph Wagner, which markets the Meiomi brand of Pinot Noir and Chardonnay, Carne Humana Red Blend from Napa, Elouan Pinot Noir from Oregon and Beran Zinfandels, sourced from notable California regions for the varietal. The company’s portfolio also includes Avrae premium cigars and Mia Marcelle, a luxury swimwear collection designed by Joseph’s wife Amber Wagner.
•The 21st Annual Whisky Advocate Awards will be announced on the Whisky Advocate blog beginning this Friday, December 5th, and culminating with the announcement of the Distiller of the Year Award on December 17th. Whisky Advocate has all the details.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Alliance Beverage Distributing, Australian Open, Avrae, Chateau Ste. Michelle, Classic & Vintage, Col Solare, Constellation, Copper Cane Wines & Provisions, Deep Eddy, Diageo, Domaine Select Wine Estates, Jacob's Creek, Lucano 1894, Marchesi Antinori, Meiomi, Mia Marcelle, Pernod Ricard, R.H. Phillips Winery, Vincor