Exclusive news and research on the wine, spirits and beer business

News Briefs for December 4, 2014

December 4, 2014

•Hennessy Cognac is extending its “Never Stop. Never Settle” campaign with a new nationwide ad, designed to highlight the brand’s core V.S. expression. Featuring a television spot entitled “The Ride,” Hennessy’s latest push stars hip hop artist and brand ambassador Nas, and depicts his journey to fame. Set to air on cable television this month, the spot will be joined by native advertising content on New York Magazine’s website, as well as other digital components. Hennessy, which first launched its “Never Stop. Never Settle” messaging in 2013, was up 6.5% to 2.4 million cases in the U.S. last year, according to Impact Databank.

•Zeiler Spirits’ Coldcock American Herbal Whiskey ($20 a 750-ml.) is extending into a number of major chain accounts late this year and early next, building off of a first fiscal year through this past September that saw the brand exceed expectations and sell 13,000 six-pack cases. Coldcock is now present in Albertsons in Southern California and Washington state, with more markets to follow. It’s also launching in multiple markets with Kroger this month, including Kentucky and South Carolina with the flagship Kroger chain, as well as in Arizona with Kroger subsidiaries Ralphs and Fry’s. Zeiler Spirits tells SND it’s targeting a volume rise to 20,000 six-pack cases for its current fiscal.

•In a 44-5 vote on Tuesday, the Chicago City Council raised the city’s minimum wage to $13 an hour from $8.25, with the increases scheduled to take effect gradually by 2019. Separately, Illinois lawmakers in state capital of Springfield put off a vote on a bill to boost the statewide minimum wage to $11. Restaurant owners in Chicago, who had lobbied against an increase, forecast that the new law would force them to boost food and drink prices by 20%. “This will cost thousands of low-wage jobs throughout Illinois as businesses flee,” the Illinois Restaurant Association argued in a statement. The Chicago wage increase comes on the heels of numerous other laws enacted recently. Last month voters in San Francisco pushed the minimum wage to $15 an hour from $10.74 while neighboring Oakland boosted its minimum wage to $12.25 from $9. Wages were also raised in November referendum votes in Alaska, Arkansas, South Dakota and Nebraska.


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