Craft Beer Surges Into Holiday SeasonDecember 11, 2014
After U.S. craft brewers collectively grew 18% by volume in the first half of the year, double-digit trends are expected to continue through the end of 2014, according to the Brewers Association.
Gains have been driven in part by India Pale Ales, with the U.S. market’s IPA segment surging 47% by volume and 49% by value year to date, to account for roughly a 21% share of craft beer. Variety packs also rose in popularity for the segment, growing 21% by volume and 24% over the same period. Meanwhile, in November, the U.S. market’s brewery count surpassed 3,200, with new breweries opening at an estimated rate of 1.5 per day. The Brewers Association defines a craft brewer as an independent and traditional player producing 6 million barrels of beer or less annually.
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