Craft Brewing and Distilling News for December 29, 2014December 29, 2014
•Sonoma Cider has expanded its California distribution footprint and made two key sales appointments. In California, the cidermaker has aligned with Harbor Distributing (part of Reyes Beverage Group) for distribution across Los Angeles, Orange, Riverside and San Bernardino counties. It has also inked a deal with Pacific Beverage, which will handle the brand in the Central Coast in San Luis Obispo, Santa Barbara and Ventura counties. Meanwhile, Sonoma Cider has appointed James Williams senior vice president of sales. Williams was previously national sales manager at Manneken-Brussel Imports. The cider company, which was founded in 2013, also named Ken Komar as vice president for its Central territory, including six states across the Midwest.
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