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News Briefs for December 29, 2014

December 29, 2014

•MillerCoors has unveiled a new campaign behind its Miller Lite brand focused around the quality of the product itself. Ad Age reports that the new spots, which were created by TBWA and debuted yesterday during NFL games, eschew the humorous approach long favored by light beer brands and instead emphasize Miller Lite’s “strong pilsner roots,” its taste and its low calorie count. The fresh push comes as Miller Lite has regained some momentum from a move over the past year to return the brand’s white-label retro packaging design, which has helped it outpace key rival Bud Light and portfoliomate Coors Light in recent IRI data.

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