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Campari America Bolsters Liqueur And Vermouth Stable With Three New Offerings

January 7, 2015

Campari America has expanded its bitter liqueurs stable with the addition of its Italian parent company’s Averna and Braulio brands, as well as Cinzano 1757 vermouth. Averna and Braulio joined the Gruppo Campari fold last year when the company acquired Sicily-based Fratelli Averna for around $145 million (in addition to Averna and Braulio, Fratelli Averna’s brands include Limoncetta di Sorrento liqueur and Grappa Frattina). Averna and Braulio were previously handled in the U.S. by Domaine Select Wine Estates.

Averna (58 proof, $30 a 750-ml.) and Braulio (42 proof, $35) are Amaro herb-based bitter liqueurs. Averna is available nationally while Braulio will initially be distributed in New York, California and Illinois. Cinzano 1757, a new small-batch vermouth paying homage to the Cinzano brand’s founding in that year, is based on the traditional Cinzano Rosso recipe and enriched with an infusion of specially-selected herbs. The 32-proof 1757 is in national distribution, retailing at $30 a 1-liter.

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