A-B Launches Beer Home Delivery AppJanuary 15, 2015
Anheuser-Busch InBev is introducing a new beer delivery app, the Bud Light Button, that will allow consumers to have the leading U.S. beer brand delivered to their door. ABI partnered with digital innovation agency of record AKQA and “platform provider” Klink to create the service, which will begin today with an initial launch in the Washington, D.C. market. Consumers can order between one and 100 cases of beer and have it delivered by Klink—via an independent retailer—within an hour, ABI says.
Currently available for the Android platform, the Bud Light Button will follow with an iPhone version coming soon. The service will dovetail with Bud Light’s existing “Up for whatever” positioning by offering additions like Bud Light branded gear and “Up for whatever experiences” on certain deliveries. “Once in a while, we’re going to deliver a really over-the-top experience,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “Maybe that means we show up with a DJ who turns your gathering of friends into an amazing event.”
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