Oskar Blues Revenue Jumps 40% In 2014January 16, 2015
Oskar Blues posted a 25% volume increase for its flagship Dale’s Pale Ale brand and a 40% increase in total revenue in 2014, the company said. The Colorado-based brewer, which has now shown nine consecutive years of double-digit growth, also advanced three spots to number-24 on the annual Brewers Association List of Top 50 U.S. Craft Breweries. The company’s two breweries—in Longmont, Colorado and Brevard, North Carolina—expanded their total combined production to 149,000 barrels. Oskar Blues also released two new beers last year: the Old Chub Nitro, which claims to be the strongest American Nitro beer on the market; and Pinner Throwback IPA, a 4.9%-abv beer which represents a move into the session IPA segment.
Most of the company’s growth came from existing markets, but distribution was also expanded to Missouri, Kansas, Nevada, Delaware, Minnesota, Idaho, southern Alabama and central California last year. This month, Oskar Blues is entering Iowa, Nebraska, Vermont and Maine, and it plans expansion into a further three to four states this year, which will expand its footprint to 44 states. The brewery now employs 169 people in Colorado and North Carolina, as well as 60 sales reps supporting the markets, including a dedicated chain sales team and more than 150 wholesalers.
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