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Jim Beam Extends With New Bonded Bourbon

January 16, 2015

Beam Suntory is set to debut a new bonded Bourbon under its flagship Jim Beam brand next month. Hitting select accounts nationwide, Jim Beam Bonded ($23 a 750-ml.) is a 100-proof Bourbon aged four years and produced in a single distillery season at a single distillery in line with the “Bottled in Bond Act” of 1897. Said to feature spicy oak notes with a background of vanilla and caramel, the newcomer is geared toward classic cocktail serves.

Jim Beam marketed a bonded Bourbon years ago, but this is a completely new product, the company tells SND. Including Devil’s Cut, Red Stag and its other flavored whiskies, Jim Beam rose an estimated 4.7% to 4.1 million cases in the U.S. market in 2014, according to Impact Databank.

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