Wine Spectator, Vinexpo Form Strategic PartnershipJanuary 29, 2015
Wine Spectator has forged a new strategic alliance with Vinexpo. The partnership will be launched at Vinexpo 2015 in Bordeaux, June 14-18. While Vinexpo and Wine Spectator have long collaborated, this new, formal engagement will give the publication a more prominent role in Bordeaux at a time when the event will celebrate the U.S. as its first-ever Country of Honor. Wine Spectator will also bring its expertise to Vinexpo Asia-Pacific in Hong Kong and Vinexpo Nippon in Tokyo in 2016.
This year’s Vinexpo Bordeaux, themed “Taste the Unexpected,” is expected to draw nearly 50,000 professional visitors and 2,400 exhibitors from 44 wine-producing countries. On June 15, Wine Spectator senior editors will guide an invitation-only walk-about wine tasting on the exhibition floor focusing on producers of their choosing that exemplify the strong relationship between the U.S. and global marketplace. The following day, the magazine will moderate a conference on the nuances of the U.S. wine business, ideal for wineries keen to enter or enhance their presence in the market.
“Vinexpo produces the world’s most important gatherings for wine and spirits professionals—events which provide opportunities to share ideas with both well-established and up-and-coming vintners. Wine Spectator has attended Vinexpo since the inaugural event in 1981. It’s where we need to be as reporters and as thought leaders for the industry,” said Marvin R. Shanken, editor and publisher of Wine Spectator. “We anticipate a long and fruitful partnership with Vinexpo and look forward to unveiling the details of our program in the next several months.”
Guillaume Deglise, CEO of Vinexpo remarked, “Wine Spectator brings a level of insight and cachet to our global initiatives that cannot be matched, and they have been a great supporter of Vinexpo since its inception. The programs planned in Bordeaux build upon our strong relationship and underscore Vinexpo’s commitment to designing unrivaled experiences that draw the greatest producers and influencers from the world of wines and spirits.”
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