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After Fast Start, Sam Adams’ Rebel IPA Range Expands

February 5, 2015

Boston Beer Company is adding two new beers to its Samuel Adams Rebel IPA family, which sold 2 million (2.25-gallon) cases in its debut year in 2014, according to Impact Databank. Launched in response to the consumer trend toward craft-brewed India Pale Ales, Samuel Adams Rebel IPA was among the best-performing craft launches in the U.S. market last year.

Now, the line is being extended with Rebel Rouser Double IPA and Rebel Rider Session IPA, which feature hop varieties from the Pacific Northwest like Amarillo and Simcoe, and are crafted using different hopping techniques during the dry-hopping process. Rebel Rouser (8.4% abv) is made with more than 5 pounds of hops per barrel and showcases hop flavors such as pine, citrus, floral and spice, while Rebel Rider (4.5%) is characterized as a classic West Coast-style IPA brewed with Citra, Topaz and Cascade hops.

The session IPA is available on draft and in six-packs for about $7.99-$9.99 and 12-packs for $14.99-$17.99, while the double IPA is available on draft and in six-packs nationwide for about $8.99-$10.

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