William Grant’s Balvenie Partners With Anthony BourdainFebruary 6, 2015
William Grant & Sons has linked with chef, author and TV personality Anthony Bourdain on a new partnership for its Balvenie single malt Scotch whisky brand. Under the partnership, which will run from now through May 2016, Bourdain will lead three projects related to Balvenie’s craft-focused positioning. The first will be a series of short films featuring craftspeople from around the country under the title “Raw Craft.” Bourdain will also take the lead role in selecting the next two Fellows for the American Craft Council Rare Craft Fellowship Awards in association with The Balvenie. Finally, he will curate The Balvenie 2015 Rare Craft Collection, marking the third year of Balvenie’s traveling exhibition showcasing original works from outstanding craftspeople in the U.S. Balvenie ranks among the top 10 single malt brands globally, selling more than 225,000 cases annually.
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