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News Briefs for February 18, 2015

February 18, 2015

•New York-based Castle Brands reported a 17% increase in net sales to $15.9 million for its fiscal third quarter as total gross profit grew 24% to $6 million, compared to $4.8 million for the prior-year period. EBITDA also increased 276% to about $600,000. Revenues from its whiskies grew 43% over the prior-year period resulting from strong performances of Jefferson’s Bourbons and Knappogue and Clontarf Irish whiskies, the company says. For the nine months ended December 31, 2014, the company had net sales of $41.3 million, a 15.8% increase over the comparable prior-year period. In addition to Jefferson’s Bourbons and its Irish whiskies, Castle Brands’ portfolio includes Gosling’s Rum, Pallini Limoncello, Boru Vodka and Brady’s Irish Cream.

•La Martiniquaise is launching a new global campaign behind its Label 5 Scotch whisky brand. Titled “City Light Colors,” the push will include out-of-home ads in key global markets, as well as the release of three Label 5 limited edition Scotches: one each celebrating the cities of London, New York and Shanghai. According to Impact Databank, Label 5 grew 2.8% to 2.6 million cases globally last year. The brand, which sells around 20,000 cases stateside, is part of a La Martiniquaise portfolio that accounts for around €920 million ($1.05b) in annual turnover.

•World Elite Spirits is extending distribution of its Platinka vodka brand into two new states—Florida and Kansas—beginning next month. Platinka ($20 a 750-ml.) is launching in Florida though BMC Imports and in Kansas through Handcrafted Wine, building on its existing presence in Minnesota and Tennessee. The brand is made in Belarus, distilled from 100% rye sourced from a single estate region of Bialowieza Forest in western Belarus.

•Warsteiner USA is rolling out a new look for its Warsteiner Premium German Pilsener and Warsteiner Dunkel meant to appeal to Millennial consumers. The new branding includes refreshed logos and new bottle labels and bottle caps. In line with the changes, the flagship Warsteiner Premium Verum has been renamed to Premium German Pilsener, and the former Premium Dunkel is now Warsteiner Dunkel. A new gold-and-black packaging design can be found on 12- and six-packs of Pilsener and Dunkel has been repacked with an amber design. Warsteiner’s updated packaging also emphasizes its brewing tradition under the German Purity Law of 1516 and the brand’s premium German positioning.

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