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News Briefs for February 23, 2015

February 23, 2015

•Wente Vineyards has launched a new single-vineyard Riva Ranch Pinot Noir. Retailing at $30 a bottle, the new Pinot joins a Riva Ranch Chardonnay in Wente’s single-vineyard series. Riva Ranch Vineyard, first planted in 1963 with approximately 360 acres, is located in Monterey County at the mouth of the Arroyo Seco River Canyon and is now planted to nearly 1,000 acres with Chardonnay, Pinot Noir, Riesling, Syrah and Viognier among others. Wente farms eight clones of Pinot Noir and six clones of Chardonnay at Riva Ranch.

•Heineken USA has extended its popular Mexican beer brand Tecate with Diablo, a beer mix based on the Michelada recipe. Featuring real tomato juice, lime and spices in the beer, Diablo is Tecate’s second offering in the Michelada segment and provides a spicier taste than the existing Tecate Michelada, the company says. The latest offering is geared toward Mexican-Americans, a consumer segment Heineken notes is forecast to exceed 100 million by 2050. Tecate Diablo is available in 24-ounce cans. Heineken will support the launch with an out-of-home, digital and PR campaign along with POS materials and retail sampling. Other Mexican imports from Heineken include the Dos Equis franchise, and the Sol, Indio, Carta Blanca and Bohemia brands.

•Pennsylvania governor Tom Wolf has appointed fellow Democrat Tim Holden to chair the Pennsylvania Liquor Control Board (PLCB). Holden, a member of the U.S. House of Representatives from 1993 to 2012, has been a member of the PLCB since 2013. He succeeds Joseph “Skip” Brion as chairman. Brion, a Republican appointed by former Pennsylvania governor Tom Corbett, will remain on the three-member board.

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