Exclusive news and research on the wine, spirits and beer business

Moët Hennessy Unveils Hennessy 250 Collector Blend

March 2, 2015

Moët Hennessy is marking the 250th anniversary of its flagship Hennessy Cognac brand with a special limited blend. Hitting U.S. retail shelves in April, Hennessy 250 Collector blend is priced at $600 a 1-liter bottle and packaged in a decanter and collectible gift box. Renaud de Gironde, a member of Hennessy’s six-person tasting panel and part of the family that’s been overseeing the brand’s blending since 1802, told SND the 250 Collector edition is a blend of eaux-de-vie ranging from about 15 to 40 years in age.

Hennessy created 250 special barrels at its own cooperage to house the blend—each barrel holds 250 liters (compared with the standard barrel size of 279 liters)—with the resulting liquid translating into a release of the equivalent of about 7,000 cases for worldwide distribution. Moët Hennessy expects the Hennessy 250 Collector Blend to be on shelves for about a year before selling out.

Subscribe to Shanken News Daily’s free Email Newsletter, delivered to your inbox each morning.

 

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , , ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :