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News Briefs for March 4, 2015

March 4, 2015

•After launching in New York City last year, online cocktail delivery service Cocktail Courier has expanded into the Chicago market. The company was founded by beverage industry veteran Scott Goldman and his two brothers, Curt and Ryan, and offers cocktail kits with pre-measured ingredients including liquor and recipe cards that rotate monthly and were created by Chicago bartenders such as Peter Vestinos of The Betty, Liz Pierce of The Drifter and Matty Eggleston of Nico Osteria, as well as classic cocktail recipes. Cocktail Courier delivers on Thursdays, Fridays and Saturdays and promises delivery within two hours of ordering at any location within five miles of downtown Chicago, with an expanded range expected to soon include suburbs such as Lakeview and Evanston. Weekly and bi-monthly subscription packages are also on offer. The price for packages includes delivery, tax and tip and ranges from $6.99 to $9.99 per drink, with a minimum of four drinks per order.

•375 Park Avenue Spirits, formerly Van Gogh Imports, is launching a traditional Italian Zabajone cream liqueur called Vov in the U.S., in partnership with Molinari, which is known for the Molinari Sambuca brand. Vov was created by Gian Battista Pezziol in 1845 as a way to use leftover egg yolks from his nougat-making by mixing them with Marsala wine, alcohol and sugar for an energy drink. The name is short for “vovi,” the Venetian word for eggs. Vov is currently available in Chicago, New York and San Francisco for about $28 a 1-liter.

•MillerCoors has extended its Redd’s franchise with the nationwide release of Redd’s Green Apple Ale (5% abv) and Redd’s Wicked Mango (8% abv). Part of Green Apple’s marketing support will be the introduction of the character “Granny Smith,” which will be featured in TV spots and social and digital advertising. The product will also receive Spanish-language support. Wicked Mango has also partnered with cultural collective group Afropunk for a four-city series of music, art, food and technology beginning this spring in Atlanta before moving to Chicago, Los Angeles and Washington D.C. Redd’s Green Apple Ale is available in six- and 12-packs of bottles and 16-ounce cans and Wicked Mango is available in 16- and 24-ounce single cans, as well as 12-packs of 10-ounce cans. The Redd’s franchise has been a strong performer for MillerCoors lately, with the company reporting solid growth for the flavored beer line in 2014.

•Pennsylvania’s D&G Yuengling & Son is backing its namesake beer brand with a new advertising campaign titled “Respect,” which will run across TV, print, online and social channels in all of Yuengling’s markets beginning in April. Created by Boston- and Philadelphia-based Allen & Gerritsen, the Respect campaign uses archival photos and advertisements representing different generations of Yuengling’s heritage and “celebrates the authenticity and hardworking nature of those who have contributed to Yuengling’s success through the years while simultaneously introducing the brand to new consumers, particularly Millennials,” the company said. According to Impact Databank, Yuengling’s core lager rose 7% to 32 million cases last year.

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