Craft Brewing and Distilling News for March 10, 2015March 10, 2015
•Seattle’s Redhook Brewery has named San Francisco-based Duncan/Channon as its advertising agency of record. Duncan/Channon will lead strategy, creative and media efforts while looking to elevate Redhook’s presence, especially in the Seattle market. The agency is tasked with executing integrated marketing campaigns that will include traditional and non-traditional media beginning with the brewer’s home market this summer. Duncan/Channon, which specializes in relaunching brands, also works with fellow Craft Brew Alliance (CBA) member Kona Brewing. Redhook’s shipments grew 3% in 2014, CBA recently reported.
•Houston, Texas-based Saint Arnold Brewing Company has expanded into the Miami market and other areas of southern Florida more than a year after its entry into the state’s Panhandle and Gulf Coast regions. Eagle Brands Sales will distribute Saint Arnold’s range of craft beers—including its popular Fancy Lawnmower, Santo and rotating seasonal offerings—beginning the week of April 6 throughout southern Florida, including the Florida Keys. Saint Arnold beers are also currently available throughout Texas and Louisiana. The craft brewer offers eight year-round beers and five seasonals.
•Employee-owned Oregon craft brewer Full Sail has agreed to be acquired by Oregon Craft Brewers Co., a group composed of local Oregon investors and San Francisco private equity Encore Consumer Capital. Full Sail founder Irene Firmat said the deal passed almost unanimously with the brewery’s employees and shareholders, according to the Pacific Northwest-based New School Beer blog, which added that Full Sail produced about 115,000 barrels in 2014. That makes the deal significantly larger than either of AB InBev’s recent Pacific Northwest craft acquisitions—Seattle’s Elysian and Oregon’s 10 Barrel, which produce around 50,000 barrels and 40,000 barrels respectively. Full Sail’s portfolio includes Full Sail Amber, IPA, Pilsner, Pub Series, Session, Session Black, Session IPA and the Session Series.
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