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Wine Spectator: Will A Chinese Investor Buy A First-Growth Château?

March 13, 2015

China may be importing less Bordeaux wine, but Chinese investors are still looking for Bordeaux châteaus to buy. Three Bordeaux châteaus have recently sold to Chinese investors, and more acquisitions are underway. The wineries are seen as safe, sophisticated investments for both industrial conglomerates and tycoons, say experts.

Bordeaux remains the prime target of Chinese investors looking to buy a foreign winery. “In Burgundy it’s harder to find an estate, and (clients) believe more in Bordeaux,” said Li “Lily” Lijuan, who works for realtor Maxwell Storrie Baynes, the Christie’s affiliate in Bordeaux. “Bordeaux is more open to foreigners, and it’s easy to resell the estate. They ask for St.-Emilion first—it’s very famous.”

Most Chinese acquisitions have been modest estates, but many predict that will change as soon as an opportunity presents itself.

 

“We have Chinese investors who are ready to put hundreds of millions of euros on the table. If a first-growth goes up for sale, if Margaux or Cheval-Blanc goes up for sale, the Chinese will be right in front,” said Hervé Olivier, regional director of SAFER, the French property and rural development agency. Wine Spectator has the full story.

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