Exclusive news and research on the wine, spirits and beer business

News Briefs for March 16, 2015

March 16, 2015

•Alcohol beverage delivery provider Drizly has relaunched with a new brand identity and look across its mobile app and website. The new interface features an emphasis on ease-of-use and product discovery presented in rich media content, including recommendations and personalization. The site will tailor itself to the user based on past searches and purchases, with “favorite” orders and address books that are kept stored. Smart searches will display results as the consumer types, and the redesign will allow users to share with friends and send gifts. Drizly partnered with Breakaway Innovation Group of Boston for a new look that includes a bear logo, bolder palette and modern design with a new red-and-white color scheme. The relaunch is being supported through Boston’s Norbella agency for a national media campaign across traditional, digital and outdoor ads. Drizly has been expanding recently and can be accessed in cities including New York, Los Angeles, Denver, Boston, Austin and Baltimore, among others.

•Anheuser-Busch InBev has officially launched its Tequila-inspired brew, Oculto. Translating to “hidden” in Spanish, Oculto is infused with blue agave and is 6% abv. “Beer drinkers and partygoers are seeking unique, surprising ‘mash-up’ experiences,” said Jorn Socquet, vice president of marketing, Anheuser-Busch, explaining the rationale for the product, which is intended to target occasions, such as nightclubs, where spirits have typically held sway. Oculto is rolling out nationwide in six- and 12-packs of 12-ounce bottles—featuring tactile printing and black light inks—as well as 25- and 16-ounce cans. Heineken is also marketing a Tequila-inspired beer, Desperados.

•Little Rock, Arkansas-based importer and distributor The Triton Collection has introduced three USDA-certified organic wines into the U.S. market. The trio includes an entry from Italy’s Canelli region, a Zeroincondotta Barbera DOC Piemonte produced by winemaker Paulo Marcarino, as well as a pair of Chilean offerings from the Maipo Valley’s Teillery Winery, including Teillery Cabernet Sauvignon and Teillery Carménère. In addition to being organic, Teillery’s wines are also fair trade-certified. All three labels will be available in select U.S. markets, priced at $13.99 a 750-ml.

•Guarachi Wine Partners has appointed Ray Stoughton as vice president of national sales. Stoughton joins Guarachi Wine Partners with more than 25 years of wine industry experience, including executive sales roles at Treasury Wine Estates Americas and Independent Distillers USA.

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