News Briefs for March 20, 2015March 20, 2015
•Diageo is planning to include nutritional information and alcohol content per serving on its Smirnoff vodka, Tanqueray gin and Guinness stout labels or on its responsible drinking website. The move is planned for as soon as possible, as it is working with various regulators in the 180 countries where its products are present. The company has already received approval for a label on its products from the U.S. Alcohol and Tobacco Tax and Trade Bureau. In the European Union, where foods other than alcoholic drinks are required to disclose information per 100-ml. (3.5-ounce) serving, Diageo is working with regulators to set a standard alcohol measurement for the 28 member states that better reflects the way alcohol is consumed. The inclusion of nutritional information aims to appeal to consumers who are increasingly curious about the contents of packaged food and beverage products, the company told Bloomberg.
•New York-based alcohol delivery service Minibar Delivery has acquired fellow New York alcohol delivery platform Booze Carriage. Terms of the transaction weren’t disclosed. The deal is projected to grow Minibar’s sales by more than 20% and expand the group’s beer selection, as well as improve its keg delivery service, which is targeted primarily toward corporate clients. Additionally, the takeover will add 10 new vendor partners to Minibar’s network, with the company expecting delivery times to be cut by 25%. Established in 2012, Booze Carriage has a user base of more than 25,000 customers. Minibar, which offers on-demand delivery of wine, liquor, beer, mixers and more, launched early last year, and has a current footprint spanning New York, Los Angeles, Washington, D.C., Chicago, San Francisco, Miami and Dallas, among other cities.
•Alcohol beverage delivery provider Drizly has entered the Providence, Rhode Island market. Starting this month, Drizly will partner with local retailer Bottles Fine Wine to fulfill orders throughout Providence’s East Side, College Hill, Fox Point, Downcity, Jewelry District and Federal Hill neighborhoods, among others. Expansion into additional districts is slated to follow. Along with Providence, Drizly also operates in Austin, Baltimore, Boston, Chicago, Denver, Indianapolis, Los Angeles, New York, Seattle, St. Louis and Washington, D.C. The service, which can be accessed via its website or mobile app, promises beer, wine and spirits deliveries within a 20-40 minute time frame.
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