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News Briefs for March 25, 2015

March 25, 2015

•Heaven Hill Distilleries’ Burnett’s vodka has added two new flavors to its lineup. Available nationwide starting next month, Burnett’s Cherry Limeade and Apple Berry will bring the brand’s flavored portfolio to a total of 36 entries. Both offerings will be available in 50-ml., 750-ml., 1-liter and 1.75-liter formats, priced at around $10.99 a 750-ml. An Impact “Hot Brand,” Burnett’s was up 11.1% to more than 2.6 million cases in the U.S. last year, according to Impact Databank.

•Heineken USA has launched a new digital campaign for its Mexican import Tecate Light that targets a bi-cultural Hispanic audience in select states. The “Born Bold” advertising effort will run for the next 42 weeks in Arizona, California, New Mexico, Nevada and Texas and include radio, out-of-home, public relations, immersive digital and social activations in Spanish and English. At the center of the campaign is Tecate’s Black Eagle logo, which is introduced in 30- and 15-second TV spots created in partnership with Saatchi & Saatchi NY. A 2014 Impact “Hot Brand,” Tecate Light grew 45.7% in the U.S. last year to 3.4 million 2.25-gallon cases, according to Impact Databank.

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