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Bacardi Enters Bourbon Category With Angel’s Envy Acquisition

March 30, 2015

Bacardi Ltd. has acquired Louisville-based Angel’s Share Brands, including subsidiary Louisville Distilling Co. and its Angel’s Envy Bourbon brand. The deal marks Bacardi’s entry into the high-flying Bourbon category, whose super-premium segment has been expanding at double-digit rates.

Under the deal, Angel’s Envy will continue as a standalone operation, with its business structure, employee base, production, distribution, commercial and marketing activities unchanged. Angel’s Envy told SND a year ago that it was in 32 markets, with full national distribution expected within a year or so. The brand’s sales are currently estimated at under 50,000 cases.

Angel’s Envy is led by its Port Finished Bourbon ($46), one of the top 10 fastest-growing super-premium Bourbons in the U.S., according to Bacardi. The brand also includes a Rye offering retailing at $80. The Bourbon producer is in the midst of developing a $12-million, 500,000-case distillery on Louisville’s “Urban Bourbon Trail,” which is slated to open in 2016.

 

 

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