Monthly Archive: March 2015
•Boston Beer Co.’s Samuel Adams is commemorating the 119th annual Boston Marathon with the return of its Boston 26.2 Brew.
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In Part Two of Impact’s exclusive interview with Alex Ricard, Pernod Ricard’s new CEO discusses his plans to revitalize Absolut and Chivas Regal in the U.S. market, and touches on the company’s flurry of activity in its wine business. Continue reading →Posted in News on March 27, 2015
•The Distilled Spirits Council (DISCUS) and the American Craft Spirits Association (ACSA) have united to pursue legislation that would reduce the federal excise tax on distilled spirits. Continue reading →Posted in News on March 27, 2015
•Evanston, Illinois-based Few Spirits has expanded into four new states, bringing its distribution footprint up to 20 states less than five years after first hitting the market. Continue reading →Posted in News on March 27, 2015
Although Alex Ricard took the helm of Pernod Ricard only last month, the 42-year-old has an intimate knowledge of the business. Ricard, the grandson of company co-founder Paul Ricard and the nephew of former chairman and CEO Patrick Ricard, joined the Paris-based drinks marketer in 2003, taking a position in the audit and development department. In 2008, after holding several different posts around the globe, he became CEO of Pernod subsidiary Irish Distillers. In 2011, Ricard joined Pernod’s executive board and was named managing director of the company’s distribution network. The following year, he officially became heir apparent to longtime chief executive Pierre Pringuet when he was appointed deputy CEO and COO. Continue reading →Posted in News on March 26, 2015