Scotch Exports Slide Amid Soft Results In U.S.
April 1, 2015The Bourbon boom appears to be coming at Scotch whisky’s expense. Global Scotch exports fell by 7% to £3.95 billion ($5.85b) in 2014, according to the Scotch Whisky Association (SWA), with the drop-off due in large part to a 9% decline in the U.S. to £748 million ($1.11b). However, consumption figures in the U.S.—Scotch’s largest export market by value—were less discouraging. Scotch depletions in the U.S. were down by just 0.8% last year, according to Impact Databank, and single malt consumption continues to rise strongly, up 5%. Additionally, the SWA reported that global exports fared much better in the second half—when they were down by 4%—than in the first half, when they fell by 11%.
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