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Craft Brewing and Distilling News for April 9, 2015

April 9, 2015

•Harpoon Brewery co-founder Rich Doyle has partnered with investors including private investment group FFL on a new venture intended to support national growth for craft breweries. The new enterprise, Enjoy Beer, is intended to pool resources in marketing, sales, purchasing, logistics and finance while allowing member breweries to preserve their local independence. Backed by San Francisco-based FFL—a firm that manages $4.5 billion in assets—Enjoy Beer has announced Louisiana’s Abita Brewing Co. as its first participating brewer. Abita, which says Enjoy Beer will allow it to pursue a national expansion strategy, currently produces about 160,000 barrels annually, but recently completed a $30 million expansion that increased its capacity to 400,000 barrels. Its beers are presently sold in 41 states and Washington, D.C.

•Texas-based Garrison Brothers Distillery is releasing its Single Barrel Bourbon nationally after an initial launch in its home state. The three-year-old, 94-proof offering joins the company’s flagship Garrison Brothers Texas Straight Bourbon Whiskey and is made from organic Texas Panhandle corn, soft red winter wheat, two-row malted barley and rainwater. The family-owned company says each barrel features a different flavor profile and retailers can sample and select one of 342 15-gallon barrels to be bottled for purchase. The barrels will first be made available in Texas, with the remainder sold outside the state. The bottles feature a silver star and include customizable silver labels featuring the buyer’s name, with Garrison Brothers printing the labels following a barrel reservation. The suggested retail price of Garrison Brothers Single Barrel is $109.99 a bottle and the cost of a barrel ranges from $5,300 to $8,900, depending on how much Bourbon it yields, which can range from 48–81 bottles.

•Austin, Texas-based Independence Brewing is rolling out a new summer seasonal, RedBud, throughout Texas this April through late September. A Berliner Weiss style, RedBud (4.2% abv) is available in a six-pack canned format at retailers like Spec’s, Central Market, Whole Foods, and HEB in Austin, Houston, College Station and San Antonio. The brew will also be available on tap at various on-premise locations. Independence Brewing, which celebrated its 10th anniversary last year, offers a lineup that includes Austin Amber, Stash IPA, Convict Hill Stout, Power & Light and White Rabbit White Ale, among others.

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