Exclusive news and research on the wine, spirits and beer business

Bacardi Cuts North America Staff By 10%

April 9, 2015

As part of an ongoing cost-cutting initiative, Bacardi Ltd. is laying off roughly 10% of its North America staff. Just under 80 positions within the unit’s 600-person workforce are expected to be eliminated this week, with the majority of cuts being made within the sales and field marketing sectors. Limited layoffs are also occurring within the group’s IT, communications, marketing and finance departments. In a public statement, Bacardi noted that the company regularly adjusts its staffing “to best support business needs,” while adding that despite the layoffs, “it will be business as usual” at Bacardi North America.

The fourth-largest spirits company worldwide, Bacardi Ltd. is led by its flagship Bacardi rum range, which was down 2.4% by value to $2.46 billion globally last year, according to Impact Databank. Additionally, the brand, which sells a total of roughly 19 million cases globally, was down 5% to 8.6 million cases in the U.S. in 2014.

Subscribe to Shanken News Daily’s free Email Newsletter, delivered to your inbox each morning.


Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :