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Todd Martin’s New Spirits Investment Company Forms Its First Partnership

April 10, 2015

Spirits Capital Partners (SCP), the new investment company led by drinks industry veteran Todd Martin, has formed its first partnership. SCP has teamed up with Real McCoy Spirits, a small-batch Barbados rum maker identified as having strong potential in the aged spirits sector.

Real McCoy Spirits is led by filmmaker Bailey Pryor, who won five Emmy awards for his 2012 documentary on Bill McCoy, the famed Prohibition-era smuggler whose rums were acclaimed as “The Real McCoy” because of their high quality. Inspired by McCoy’s story, Pryor contracted with Barbados-based Foursquare Distillery and launched his company. The Real McCoy brand includes a 3-year-old rum ($19.99), a 5-year-old ($28.99) and a 12-year-old ($44.99). The rums, all based on McCoy’s original recipes, have been in the market for about 18 months.

Pryor serves as the CEO of Real McCoy Spirits, and also sits on its board. Other board members include Foursquare Distillery owner Richard Seale, former Apple CEO John Sculley, Stoli Group USA chairman John Esposito and Tim Gannon, co-founder of Outback, Bonefish Grill and other renowned restaurant brands. Martin, a former president of Allied Domecq North America who also launched Daucourt Martin Imports in 2004 (later sold to Campari for $50 million), will also join the board.

The Real McCoy’s importer is New York-based Davos Brands, whose portfolio also includes the Ty Ku sake and Aviation gin brands. Davos was formed last year by Ty Ku Sake founder Andrew Chrisomalis and Guillaume Cuvelier, founder and former CEO of Svedka vodka. The company is partnered nationally with Southern Wine & Spirits and is teamed with Glazer’s in nine of its markets.

Spirits Capital Partners was launched last fall by Martin and equity partner Vince Hemmer, who’s a former principal of Chicago based private equity firm GTCR. The company is targeting investments of between $5 million and $25 million, with a focus on growth-oriented companies with high-margin spirits brands.

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