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Exclusive: Deutsch Family Signs New 5-Year Deals With Glazer’s In Eight States

April 10, 2015

Deutsch Family Wine & Spirits has extended its partnership with Glazer’s with new long-term distribution deals across an eight-state swath of the country. The new agreements, which run for five years each, cover Arkansas, Indiana, Iowa, Louisiana, Missouri, Ohio, Oklahoma and Texas—all states in which Deutsch and Glazer’s are currently linked.

“Not only has Glazer’s been our best performing multi-state partner over the last five years, but they have also worked closely with us to build a very special relationship where our problems are their problems and their problems are our problems,” said Deutsch Family CEO Peter Deutsch.

“Deutsch has been and will now continue to be one of Glazer’s largest strategic wine and spirits vendors. Together, we will continue to scale brands for long-term sustainable growth,” added Mike McLaughlin, Glazer’s executive vice president, sales and marketing. Glazer’s, the U.S. market’s fourth-largest wine and spirits wholesaler, had estimated revenues of $3.5 billion across its 15 U.S. markets in 2014, according to Shanken’s Impact Newsletter. Deutsch’s top brand, Yellow Tail, slipped 3% to 8.3 million cases stateside last year, according to Impact Databank.


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