Exclusive news and research on the wine, spirits and beer business

News Briefs for April 17, 2015

April 17, 2015

•Pernod Ricard’s Martell Cognac has partnered with actress Diane Kruger, who will become the brand’s ambassador as it celebrates its 300th Anniversary this year. Among other brand initiatives, Kruger will spearhead the Martell France 300 project, which will identify 300 “ones to watch” across the gastronomy, art, fashion, mixology and entertainment industries. In the six months through December, marking Pernod’s first half, Martell’s global volume rose 2%, but net sales dropped 9%, owing to a negative price/mix effect.

•Alcohol delivery provider Drizly has expanded its reach in Austin, Texas, adding 25 new neighborhoods to its footprint. The move follows Drizly’s original entry into the Austin market in October. Drizly, which can be accessed online or via mobile app, promises beer, wine and spirits deliveries within a 20-40 minute time frame. In addition to Austin, the service currently operates in Baltimore, Boston, Chicago, Denver, Indianapolis, Los Angeles, New York City, Providence, Seattle, St. Louis and Washington D.C. To finance its expansion efforts, Drizly says it has raised $4.8 million from a group of angel and institutional investors.

•MillerCoors has signed a two-year partnership with the Bowling Proprietors Association of America that makes the company the “Official Beer of Bowling.” The deal gives MillerCoors a sales and marketing platform at 3,500 bowling centers around the country, where the company will provide research and advice on product mix and other strategies aimed at maximizing revenues. Beer is important to bowling centers, and an estimated 67 million Americans are bowlers. “Drinking beer and bowling are synonymous,” said John Harbuck, the president of Strike Ten Entertainment, the marketing arm for the bowling industry. “We’re focused on building better profits with beer.”

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